Background
A wheel and tire shop in Metro Manila had built a steady trade in tire sales and mounting. But every week, customers walked in with bent alloy rims and walked away disappointed when the shop could only offer expensive replacements.
The Challenge
The Philippines’ pothole-heavy roads damage a lot of alloy wheels. Without in-house straightening capability, the shop was losing three opportunities:
- Repair revenue. Customers were going to competitors who could straighten rims.
- Tire sales. Many rim repairs include new tires, so the lost rim job also cost tire margin.
- Customer loyalty. Drivers who needed a one-stop solution went elsewhere.
The Solution
The shop installed the ESW-95LM electro-hydraulic rim repair machine. It handles alloy wheels from 10 to 26 inches, applies up to 15 tons of pressure, and runs multiple straightening and cutting functions in one workstation. The low-noise operation also suited the shop’s urban location.
The Results
- Daily rim repairs: from about 15 wheels to roughly 35 wheels per day.
- Repair success rate: climbed above 90% for bends that were previously considered unrepairable.
- Average ticket: rose because rim repair customers also bought tires, balancing, and alignment.
- Repeat visits: customers returned for tire service after a positive rim repair experience.
Key Takeaway
Rim repair is a high-margin, low-material-cost service. The ESW-95LM let this Manila shop turn a common road problem into a reliable revenue stream while keeping customers inside the store.
